Brand map

Brand map

Speaking and listening

All levels from pre-intermediate to advanced (but pre-intermediate students are likely to need more support with question forming)


  1. For this activity the learners need to have a device with them that they can use to take photos, e.g. a phone with a camera, a tablet with a camera or a digital camera. The first step is to ask the learners to take photos of 6 images of brands that they can find on their clothes, on things they have in their bags or anywhere around them in the room where they are.
  2. The learners then show each other their brands and they could do this either by showing the photos on their phone, tablet or digital camera, by arranging the images on a Word document to present to their partner or by using a web tool to present them such as Glogster (a web tool that helps you create posters) or Padlet (a web tool that allows you to organise content on a blank “wall”). Below you´ll find an example of some images that I took. mobile_brands_image
  3. There are then two options:

a. The learners explain to their partner which brands the images represent and what their connections to the brands are while their partner practises active listening and can ask questions to clarify information or find out more.

– A pre-intermediate learner could say:

Kinder makes chocolate bars and Kinder chocolate is my favourite type of chocolate

– An upper-intermediate learner could say:

Kinder is a chocolate manufacturer based in Germany and I really enjoy the smooth and creamy taste of their chocolate. Whenever I go to Germany I always buy some Kinder bars to bring back with me.

b. The learners ask each other questions to find out more about the brands their partner has chosen and why they have chosen them.

– A pre-intermediate learner could say:

Do you like Kinder chocolate? What´s your favourite type of chocolate?

What did you buy from Apple?

– An upper-intermediate learner could say:

So, what´s the connection between you and Dachser Logistics?

What piece of clothing did you buy at the Gerry Weber shop?

4. This can be followed up with a group feedback session and possibly by some further work on the brands chosen, e.g. learners could find out more about one of the brands and give a presentation about it or they could discuss the relative success and popularity of the different brands and debate what makes a successful or popular brand.


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